THE 90‑DAY LAUNCH PLAN FOR YOUR FASHION ENTREPRENEURSHIP ACADEMY

PHASE 1 — FOUNDATION (Days 1–30)

This is where you build the academy’s identity, curriculum, and infrastructure.

1. Finalize Your Academy Identity

• Academy name

• Tagline

• Mission + core promise

• Brand aesthetic (colors, fonts, vibe)

• Logo (simple, clean, fashion‑forward)

2. Build Your Signature Program

You already have the curriculum — now package it:

• Program name

• Program length (10–12 weeks)

• Weekly modules

• Bonuses

• Certificate

• Community access

• Guest experts

3. Set Up Your Platforms

Choose:

• Online platform: Kajabi, Teachable, Thinkific

• Community: Facebook Group or Circle

• Email system: MailerLite, ConvertKit, or Kajabi

• Payment system: Stripe or PayPal

4. Create Your Lead Magnet

This is how you collect emails before launch.

Examples:

• “Fashion Business Starter Kit”

• “How to Start a Fashion Brand in 7 Steps”

• “Boutique Launch Checklist”

Make it beautiful and valuable.

5. Build Your Pre‑Launch Landing Page

This page should:

• Introduce the academy

• Explain who it’s for

• Offer the free lead magnet

• Collect emails

This is your pre‑launch home base.

PHASE 2 — AUDIENCE BUILDING (Days 31–60)

Now you build hype, visibility, and trust.

1. Start Posting Consistently

Use 3 content pillars:

• Fashion business education

• Behind the scenes of building the academy

• Motivational/aspirational fashion entrepreneurship content

Post 4–6 times per week on:

• Instagram

• TikTok

• YouTube Shorts

2. Grow Your Email List

Promote your lead magnet everywhere:

• Social media

• Stories

• Reels

• Lives

• Collaborations

3. Host Weekly Live Sessions

Topics like:

• “How to Start a Fashion Brand With No Design Skills”

• “How to Find Manufacturers”

• “How to Price Your Products”

These build trust and authority.

4. Collect Social Proof

Even before students enroll:

• Share your own experience

• Share industry case studies

• Share screenshots of people excited about the academy

• Share behind‑the‑scenes of your curriculum

People buy what they can see.

PHASE 3 — LAUNCH (Days 61–90)

This is where you open enrollment and enroll your first students.

STEP 1 — Announce the Academy (Day 61)

Make it a moment:

• Announcement video

• Countdown posts

• Email blast

• Behind‑the‑scenes clips

STEP 2 — Host a Free Launch Event (Day 70–75)

This is your biggest conversion tool.

Choose one:

• Free masterclass

• Free workshop

• Free 3‑day bootcamp

• Free webinar

Teach something powerful:

• “How to Launch a Fashion Business in 2024”

• “How to Start a Boutique With No Experience”

• “How to Build a Fashion Brand Without Sewing”

At the end, introduce your academy.

STEP 3 — Open Enrollment (Day 75–85)

Enrollment should be open for 10 days max.

Your Offer Should Include:

• Full 10–12 week program

• Workbooks + templates

• Guest expert sessions

• Certificate

• Community

• Bonuses (early bird, fast‑action, etc.)

Pricing Strategy

Choose one:

• Online: $497–$997

• Hybrid: $1,500–$3,500

• In‑person premium: $3,500–$7,500

Offer payment plans.

STEP 4 — Enrollment Push (Day 75–85)

During the open cart window:

• Go live daily

• Share testimonials

• Share FAQs

• Share behind‑the‑scenes

• Share student transformations

• Send daily emails

People need reminders.

STEP 5 — Close Enrollment (Day 85)

Make it clear:

• “Doors close tonight”

• “Last chance to join”

• “Enrollment ends at midnight”

Scarcity drives action.

STEP 6 — Welcome Your Students (Day 86–90)

Send:

• Welcome email

• Orientation video

• Access to the community

• First assignment

Make them feel like they joined something special.

AFTER THE LAUNCH

Once your first cohort begins, you can:

• Collect testimonials

• Improve the curriculum

• Prepare for your next launch

• Add new revenue streams

Your academy becomes a long‑term business.